Innocenti · Lambretta · Lambro
Sono le 20 e 35…è l'ora della Lambretta
On 10 October 2027, 80 years ago, the first Lambretta left the rebuilt Lambrate works in Milan, named after the river beside the factory. An open tubular frame that showed its engine, built for the working classes — and the beginning of three marks that still carry the Innocenti name.
- 1947
- First Lambretta
- 135,000
- Lire at launch
- 46
- World records from 1949
- 3
- Marks held today
How it fits together
One factory, three product lines
Innocenti is the factory in Lambrate, Milan, owned by the Innocenti family. It built Lambretta scooters, Lambro three-wheelers and cars badged Innocenti — so the name carries three meanings at once.
LAMBRETTA.COM
Scooters
Visit lambretta.com →
LAMBRO.COM
Three-wheel commercial vehicles
Visit lambro.com →
INNOCENTI.COM
Cars
Visit innocenti.com →
Today
One custodian, one continuous story
Beginning as Lambretta S.A. in Lugano in 1979 and becoming Innocenti S.A. in 2008, the Swiss company progressively acquired the international trademark rights. In 2010 Liliana Querci Innocenti formally assigned the combined Italian "Lambretta / Innocenti" trademark to it.